Based on the concept of syncopation, a fundamental part of the rhythm in jazz, we have extrapolated the idea of prolonging a musical sound to a letter, representing a musical element in a graphical way.

Transporting this concept to the identity through a contemporary and playful approach. Working with the extension we transported it to the text, icons and space, creating the overall experience.

coded and designed by Jordi Basora // work in progress // 2020